Submitting your site to Looksmart
Reach 83% of Internet users
Looksmart claims to reach 83 percent of US Web users on MSN, Excite,
AltaVista and other top search engines. The Looksmart directory supplies results
to these major search engines when users type in a keyword search. Usually
the results from Looksmart appear above the normal search engine listings so
it is important to be listed here.
$299 or $149
At the present moment the only way to get included in the Looksmart directory
is to pay them. You have two choices - either pay $299 to be listed within two
days or pay $149 to be listed within eight weeks. The choice is yours - if you
need to be listed immediately then go for the $299. Otherwise stick with the $149
First you need to go to the main Looksmart site at
will not allow you to select what category you want your site to be in. Yes,
it seems silly because you obviously know more about your website than the reviewer
might know. You are allowed to make suggestions for your placement and description
though so the first thing you should do is choose some categories. Do some
research work with your best keyword phrases. If you don't have any keyword
phrases picked out yet you can get a free
WordTracker keyword database trial to find good keyword combinations.
After typing in your keyword search scroll down the page and see what other
sites come up and where they are listed. Write down the names of the categories
so you can suggest them to the editor who reviews your site. When you are ready
to submit your site click on the 'submit a site' link on the home page. If you
are submitting your site for the first time click on either 'Express Submit
($299)' or 'Basic Submit ($149)'. On the next page you will be asked to enter
your URL, and Title of the site and comments.
Having keywords in your URL can substantially increase your ranking in many
major search engines. Check out this search on Excite (a major Looksmart partner)
for 'New Jersey Auto Insurance'.
Notice how the top two sites have the keywords right in the URL separated by
keywords. If you would like to register a keyword-rich domain name for your site
Type your URL into the box and move on to the next step:
It is also important to have your keywords in the title of your site. If
possible your site should be named after your keywords. Take for example this
website. Do you think it was named 123 Search Engine Optimization by accident?
Chances are, if you found us from a search engine, you typed in 'search engine
optimization'. Why the 123? Because in directories like Yahoo and Looksmart
listings within categories are shown in alphabetical order, with symbols and
numbers first! Anyway you should try to have your keywords in the title. If
your company name does not include any keywords then you might try something
like 'Swimsuits by Venus' or 'Venus Swimwear'.
In a nice way you should give some suggestions to the reviewer who looks
at your site what kind of description and keywords you would like to have, and
what categories you want to be placed in. Here is a sample you can look at
to get an idea what to type:
Suggested Title: 123 Search Engine Optimization
Suggested Description: Free tutorial on search engine optimization with tips
and tools for website promotion and internet marketing.
Site Administration > Site Promotion > Advice & Tips
Site Administration > Site Promotion > Ranking & Positioning
Usage Note: This site is primarily geared toward webmasters who need tips
and suggestions for ranking high in the search engines.
Finish submitting your site
Enter your payment information and wait two days (Express Submit) or eight
weeks (Regular Submit) to be listed. If the reviewer keeps your keyword-rich description and
title there is a good chance that Looksmart will send you a pile of traffic!